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Multi-location services3 months vs previous 37 locations

US service chain nearly doubles Google clicks to its 7 city pages

A US car-care chain with 7 locations needed each city page to win searches in its own area. Location content, local listings and city-targeted articles took clicks to those pages from 267 to 490 in three months, and clicks to the whole site rose 26%.

Clicks to the 7 city pages267490
Clicks to the whole site16.4K20.7K
Average position12.310.7
Mentions in AI answers262
■ What we did
  • A page for each location, targeted at that city's searches
  • 81 local directory listings
  • 13 articles on news and lifestyle sites, each linking to a city page
  • Monthly report with a Search Console comparison for every location
Why it matters for manufacturers

Many manufacturers sell from several plants, warehouses or service areas. Each one needs a page that wins searches in its region, the same way these city pages did.

■ The evidence

Screenshots from the project

One city page: clicks from 38 to 117, last 3 months vs the previous 3 (Google Search Console)
One city page: clicks from 38 to 117, last 3 months vs the previous 3 (Google Search Console)
Another city page: clicks from 46 to 104 (Google Search Console)
Another city page: clicks from 46 to 104 (Google Search Console)
Whole site: clicks from 16.4K to 20.7K, average position from 12.3 to 10.7 (Google Search Console)
Whole site: clicks from 16.4K to 20.7K, average position from 12.3 to 10.7 (Google Search Console)
AI visibility: 262 mentions and 47 cited pages across ChatGPT, Google AI Overviews, AI Mode and Gemini (Semrush)
AI visibility: 262 mentions and 47 cited pages across ChatGPT, Google AI Overviews, AI Mode and Gemini (Semrush)

These projects were delivered by Liftmark's lead SEO specialist before Liftmark launched. Client names and domains are hidden. Screenshots from Google Search Console, Google Analytics, Semrush, Ahrefs and SEO Site Checkup. Numbers marked ~ are worked out from the change shown in the screenshot.

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